Here's Why (and How) Your Business Should Start Blogging in 2020
The way businesses succeed and fail keeps changing eternally. In this era of social media marketing, so much of your business's fame has now come to depend on blogs. And thus, this is one aspect of digital marketing your business needs to excel at.
A Survey report by Statistica has shown that the number of bloggers in the USA are expected to rise to 31.7 million users till 2020. This will help you to understand the importance of blogging.
1. Unparalleled SEO boost
According to HubSpot research businesses that have a blog on their website earn up to 97% more inbound links.
Your brand needs creative and relevant content to be able to climb up the SEO ladder. And a blog gives you just that. With good consistency, you can start to see the results quickly.
As your content gets indexed by Google, Bing or any other search engines, more and more people will receive your content first when they search for something related.
This means keywords, size of blog and title, etc. need to be kept in mind too (as we discuss later on). But truly, nothing is more important than the content of the blog itself.
2.Make a name for your brand
Your blog is a powerful tool. If put to use correctly, you can seriously boost your conversion rates for the better. But to do that and more, your blog needs to have a distinct identity.
It should be putting out original content that helps people. It has to be informative, comprehensive, and also engaging.
By doing that, over time your blog will become one of the most sought out ones in a specific field.
3.Improve customer relationships
By 2020, customers will manage 85% of their relationships without talking to a human.
As your customers are directed to your blog, you can interact with them on there. They may ask you to cover or address certain topics. By doing so, you can directly help them out.
You can be active and conversational in the comments section too. All these create an image of your brand as trustworthy, approachable, customer-friendly.
4.Create new customers
It is more than likely that many new readers will also stumble across your blog. By already asserting that your company has great ideas, tools, and achievements as well as being customer-friendly - you are only paving the way for them to become a part of your clientele.
As per the research of First Site Guide, companies who are posting more than 15 blogs in a month are gaining 4.6 times more leads than those who are merely posting 4 or 8 posts in a month.
5.Great platform to promote the latest updates
Whether you have a new newsletter coming up or a thrilling podcast that you want more people to know about, a blog is a perfect platform to do all the promotions.
You can insert a plug here and there in the blogs (wherever relevant) or you can create a separate webpage for it too.
This approach really works because your readers will be familiarised with your brand over time and know enough about it too.
When that happens, they will be more willing to buy your branded bottle or printed tee shirt.
How to create and write a blog
It is necessary to note that blog posts for any business should have that creative streak within them. Their point should not be to stuff in keywords or only tell the world that your brand exists.
That would be far from what actual blogging is all about. So, before you get into the nitty-gritty of blogging - you should have a clear vision of what you want the content to look like.
It is best to focus on the things your company does the best - with respect to products and services. As you start from there, you will certainly find a formula that suits you and helps you in creating engaging content for your blog.
Another thing you need to remember is that you don't have to be an expert in marketing to be able to produce a well-rounded blog.
You just need to have all the important details and knowledge about the brand or product you are writing for.
So, here are some tips to help you get started on the right track for blogging.
- Know who you are writing for
In other words, you should know what your audience is all about. The easiest way for a blog to fail is to not reach its target audience.
For an example, if your company sells tools and services for plumbing - it is obvious that your clientele consists mostly of adults. If your blog, then has a childish tone to it with too many pop references - it is bound to get off-putting.
Take a look at your website and see what things your customers might want to know more about. If you have a cupcake store - more information on how you got started, your inspiration - will make for a great read. Or for the preview example, articles around how to maintain products, the latest technologies your company uses, etc. will work too.
Statistic: Blogs are currently seen as the 5th most trustworthy place for information - so make sure everything you put out is genuine, relevant, accurate, and factual.
- Make a domain for your blog
You need to find a host for your blog - and that will require you to get a content management system as well as a domain for hosting.
The study of WordPress has observed that 409 million viewers go through 20 billion blog pages online every month.
Here is the live activities of Post, Comments and Like across WordPress platform. You can imagine how world is active on blogging platform.
A content management system does exactly that - it helps you in managing your content. It does so by letting you create domains and subdomains. Through them, you can create websites as well as web pages - which all can be linked together.
Choose a name for your domain that is either catchy, relevant to your brand, or easy to remember, and functional as well.
- Choose the perfect theme/design/color
Every click on your webpage on the blog should tell the audience all the good things about your brand.
One excellent way to do that is to customize the theme of your blog. Different colors have different meanings - so get creative to find that match.
“COLOR IS THE FIRST THING PEOPLE NOTICE ABOUT YOUR WORK OR PRODUCT” (Research)
Make sure that it fits into the general aesthetic and cold scheme of your original website. In other words, you need to be consistent.
That will only help you in becoming more memorable in the minds of your readers. Apart from that, you also need to have a logo and a filled out About page. These two tell a lot - and that too, very quickly.
The perfect logo can be used for branding purposes later on too. The About page should be interesting and it should be all about the mission and goals of your company.
- The content type and style
As you begin to think of content ideas, it is important to know that you can create a lot out of a single idea.
But how? You need only to shift the focus of the idea - and you'll have a new blog post in your hands. Or, you can make a pros and cons route and make two blogs out of it. Or, you can switch up the formats.
That will be possible by knowing that there are four kinds of formats that are most popular.
The first is the listicle - the headline of which may sound like "6 Ways To Create The Perfect Cupcakes". The second is the curated post - "8 Crazy Cupcake You Have Got To Try". The third resembles a typical SlideShare post - "10 Prettiest Cupcakes From Around The World" and lastly, the news one - "National Cupcake Day is here!"
As per the study of Jeff Bullas, Blogs with more visual component attracts 94% of the online viewers.
- Visual Presentation
Did you know that visual aids have been found to improve learning by up to 400%?
Did you realize that we can process visuals 60,000 times faster than text?
Would you guess that the average person only remembers about fifth of what they hear?
“Effective VISUAL presentation is Must”
Whether it is your blog post, about us page, web pages or home page, try to present graphically rich to create long-lasting impact on visitors mind.
Remember that the best reading time for a blog is 7 minutes - and blogs do best in the 7 am to 10 am slot.
More importantly, longer blogs that average around 1500 words have a bigger chance to perform better under the algorithm (CAUTION: Stay Relevant and Avoid repetitiveness). That is thus also likely to get more shares and views. This means that the more time and effort you put into a blog, the more it will pay off for you.
Moreover, Statistics of Orbit Media have observed that half of the bloggers who have integrated with the influencers are expected to grab more audience and earn higher rates of ROI than those bloggers who do not hire any influencer.
Some Final Words
WordPress Platform receives more than 20 billion blog post views each month.
Whether you are a small business or a booming one, it is high time that you should start blogging. The best thing about it is that it requires minimum investment. Domains can be bought at as little as 3 dollars per month these days and even if you cannot afford a professional writer, you can learn on the job and write on your own.
Lastly, do not be disheartened early on - as you generate more content and social presence, your reader (and client) base is sure to take off too.
Best of Luck for 2020